Email MarketingUseful WordPress PluginsWordPressWordPress Plugins

The 5 Best Email Marketing Plugins for WordPress (Tested)

If you’re looking for the best email marketing plugins for WordPress, you’re in the right place because in this post, we’ll discuss the 5 best email marketing plugins for WordPress, the benefits of using email marketing plugins and how to choose the best email marketing plugin for your WordPress site. Unlike some other similar blog posts, with the plugins, you can create, send, track and manage your email campaigns from WordPress without leaving your WordPress dashboard.


You can recall from our previous post:What is Email Marketing?That Email marketing is the use of emails to promote and advertise products or services to an audience. It includes sending newsletters, promotional emails, announcements, and other forms of communication. It’s an effective way to keep your customers informed, up-to-date, and maintain relationships with them. 

In the same previous post mentioned above, we also discuss the types of email marketing, benefits/advantages of email marketing, How to Get Started with Email Marketing, etc.

In today’s post, we will discuss the 5 Best Email Marketing Plugins for WordPress that will let you do almost everything mentioned on the types of email marketing, makes everything mentioned on the benefits/advantages of email marketing possible and could be a great way to Get Started with Email Marketing.

With these plugins, you can run your email marketing effectively from your WordPress dashboard if properly done. (WordPress site only except No.2 that has support for Joomla site)

Please note that, these email marketing plugins do the same thing in their own unique ways meaning they’re not the same, some feature you may find in one might not be available in the other because most of the plugins are better for different types of websites, business or niche. While others can be multipurpose. So read carefully to find the right one for your WordPress website, business or niche. You can visit their website to learn more.

The 5 Best Email Marketing Plugins for WordPress are:

1. MailPoet

MailPoet emails and newsletters in WordPress - Best Email Marketing Plugins for WordPress - appnelly - appnellycom

MailPoet  is a WordPress plugin that let you send beautiful emails that reach inboxes every time, and create loyal subscribers.

Whether you’re just starting out on your email marketing journey or you’re a seasoned pro, MailPoet’s suite of features can help you grow your mailing list, deliver beautiful emails, and increase conversions. All without leaving your WordPress dashboard.

With MailPoet, you can reach and grow your audience from your first hello to loyal customer, send emails to the right people at the right time. Welcome new subscribers with an automated series of onboarding emails and enjoy open rates of 40% and higher.

Got a busy blog? Automatically send email updates to let subscribers know about your latest posts every day, week, or month, and bring them back to your website.

If email marketing or newsletter is important to you or your WordPress website especially if you’re a blogger or your website publish contents similar to blog posts, if you’re not yet using mailpoet for email marketing or to automate your newsletter and reach your email subscribers then you’re missing a lot. You should consider giving mailpoet a try, 99% sure you will love it, if/when you do so, please come back to this post and share your testimony.

We learnt that more than 500,000 websites are already using MailPoet to keep in touch with their subscribers. Enjoy everything in one place. MailPoet works seamlessly with WordPress so you can start sending emails right now from your WordPress Dashboard. sending emails from your WordPress Dashboard have never been this easy.

Features of Mailpoet (Click each for details)

Email Newsletters

Keep your subscribers up to date with your business news.

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Welcome Emails

Give new subscribers a warm welcome, automatically.

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Last Post Notifications

Automatically alert your subscribers to your new WordPress posts.

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WordPress Email Templates

Choose from over 50 pre-designed templates.

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mailpoet features 1 - Best Email Marketing Plugins for WordPress - appnelly - appnellycom

  • WooCommerce Email Customizer

    Customize the email template used for your store emails.

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    First Purchase

    Send a personalized thank you to first-time customers, automatically.

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    Purchased this Category

    Tailor your automated WooCommerce follow-up emails to specific product categories.

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    Abandoned Cart Emails

    Rescue abandoned purchases with an automated cart recovery email.

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    Purchased this Product

    Automatically send a follow-up email tailored to the product purchased.

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    mailpoet features 2 - Best Email Marketing Plugins for WordPress - appnelly - appnellycom


Inactive Subscribers

Removes unengaged subscribers for you, automatically.

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WordPress Users List

A dedicated list for your WordPress users, created automatically.

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WordPress Signup Forms

Grow your mailing list with customizable signup forms.

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WooCommerce Customers List

Follow up with your customers using a dedicated list that’s automatically updated.

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Segment your lists and deliver tailored content to your subscribers.

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SMTP for WordPress

No extra plugin required. MailPoet has its own SMTP service!

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Email Sending Infrastructure

Make sure your emails reach the inbox with our advanced sending service.

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Best In Class Delivery Rates

Every month, MailPoet delivers over 30 million emails to inboxes, not spam boxes. Make sure your email marketing campaigns are received on time using the MailPoet Sending Service.

Read more about their Advanced Delivery Infrastructure

Their knowledge-base is jam-packed full of helpful information on how to use MailPoet, and to troubleshoot common problems. But if you need some personal assistance, we have a dedicated support team on hand to help you out.

Visit their knowledge base


Compliant with GDPR

According to them, all of MailPoet’s features and processes comply with EU data privacy regulations. They don’t store any subscriber data, and they arm their users with all the tools they need to ensure that they’re GDPR compliant in their email marketing.

Read their GDPR policy

You Can Get Started for Free

MailPoet’s Starter plan is completely free to use if you have 1,000 subscribers or less. Yes, you read that right! When you’re ready to take your email marketing to the next level, they have flexible plans to suit lists of all sizes. View  MailPoet pricing | Learn More About MailPoet

2. AcyMailing

AcyMailing - Best WordPress and Joomla newsletter plugin - Best Email Marketing Plugins for WordPress - appnelly - appnellycom

AcyMailing  is an email marketing/newsletter Plugin for WordPress and Joomla.

AcyMailing plugin has the features you need to create emails/ email templates using drag and drop builder, send emails to your email list/subscribers, create lists, your own subscription form which can be a widget, a footer, a header or even a dynamic popup, customize your form, add your logo and make it perfect.

With AcyMailing you can manage every aspect of your newsletter/email subscribers without leaving your WordPress dashboard.

It let you engage your contacts/audience by sending them the right emails at the right time.

Learn More

You can send the following type of emails using AcyMailing = Features

  • Welcome EmailSend an email when someone subscribe to your listUnsubscribe Email

    Send an email when someone unsubscribe from your list

    Birthday Email

    Send an email some days/weeks/months before or after a user's birthday


    Send an email some days/weeks/months after an order was created and has a specific status.

AcyMailing Features - Best WordPress and Joomla newsletter plugin - Best Email Marketing Plugins for WordPress - appnelly - appnellycom

AcyMailing has Email automation feature that can be triggered:

  • On user birthday
  • On user creation
  • On user modification
  • When a user clicks on a link in an email
  • When a user opens an email
  • When the user subscribes
  • When the user unsubscribes
  • When the user confirms his subscription
  • When a WooCommerce user order status changes

Learn More about AcyMailing

3. NextCRM – WordPress Email Marketing Automation & Campaign

NextCRM Wp email automation - Best Email Marketing Plugins for WordPress - appnelly - appnellycom

NextCRM is a WordPress Email Marketing Automation Plugin. Manage your leads and customers, email campaigns, automated email sequencing, contacts management, user activity monitoring, and more all in one place, without ever leaving your WordPress panel!

Features of NextCRM Email Marketing Plugin

  • Show overall Campaign Review

Displays overall subscriber report and campaign progress report in a graphical chart.

  • Manage Contacts

This feature helps to manage contacts like creating new ones, delete, edit or filter by keyword.

  • Import & Export

Import allows you to save all the data into a file. Also Export email list and data into the dashboard contact field.

  • List & Tags

Show all the customers’ emails in a list. You can add new, edit or delete any email from the list. NextCRM also supports Filtering the emails by tags.

  • Segmentation

Allows filtering the customers’ emails with required fields. Segmentation allows you to enable some extra specific fields to filter the email lists according to customer type.

  • Forms

Select your required fields to create a form for gathering the customers information. That means you can manage and create the form for your customers.

  • Campaigns

Display the overall campaign details with status. Also provide the scope to preview, report, edit, delete email campaigns.

  • Automatic Contact Funnels

Enable the required features if you want to collect WordPress visitors, new contacts of new registered users, commenter, Customers etc.

  • Your Business Info settings

For every email campaign and other email regarding tasks, set one basic email address and business details. So that you don’t need to enter the information each time you run a campaign.

Learn More about NextCRM

4. Mailster – Email Newsletter Plugin for WordPress

Mailster - Email Newsletter Plugin for WordPress - Best Email Marketing Plugins for WordPress - appnelly - appnellycom

Mailster is an easy-to-use Email Newsletter Plugin for WordPress. Create, send and track your Newsletter Campaigns without hassle.

Getting started with Mailster is easy: Import your data from Excel or your CMS, or start your email list from scratch. Then pick one of the amazing newsletter templates, create your first Mailster campaign, and go!

With mailster, you can send your latest posts, products or events.

Mailster lets you send all your posts, products, events or other custom post types. Every type can also be used for email automation.

Below are the Features of Mailster:

Send automatic welcome emails, birthday emails, drip campaigns, follow-ups, auto-responders and more.

Just sit back and let Mailster take care of your email marketing.

  • ONBOARDINGWelcome Your New Subscribers.Set up your welcome series and leave the rest to Mailster. 

    You sit back and focus on your business while Mailster makes sure your new subscribers feel welcome.


    Free and Premium Templates.

    Mailster offers you a choice of more than 400 free and premium designs. 

    Create stunning and engaging campaigns in minutes!


    GDPR Compliance.

    When it comes to GDPR compliance, Mailster is your newsletter marketing tool of choice: Mailster fully complies with GDPR requirements.

    All your data is stored in your own database and is not transferred or shared with third parties.


Grow Without Limits.

With Mailster there’s no limit in subscribers. Unlimited subscribers, unlimited forms and unlimited lists let you capture more actionable leads.


Send With Any Email Provider.

Mailster works with any email provider, no matter if you want to use a professional provider or your own server.

RSS to Email.

Your subscribers will want to know if there’s new content on a third-party site they follow.

With the RSS-to-email feature, new posts are automatically imported into an email and sent to your subscribers. Just set up your automation campaign and you’re ready to go.


Time Zone Based Sending.

You have subscribers all over the world? With Mailster you send your email campaigns based on the time zone of your subscribers.

This way you ensure that your readers receive your emails at the exact times when they are most likely to open them.

Know Your Subscribers.

Analyze your subscriber's data and target your marketing strategy according to their needs.

Mailster collects and uses your subscribers’ data while staying completely within GDPR requirements.


Great Campaign Insights.

Track and analyse your campaigns and subscribers: Benefit from real time insights into your campaigns.

Find out about your subscribers’ click rates and open rates, their location, and other activities relevant for your online marketing strategy.



Merge Tags.

Merge tags are the key to marketing personalization: They are placeholder tags that get replaced with content tailored to your subscribers.

Our merge tags are customizable, extendable and easy to remember.


Create Better Segmentations.

Increase your open rates with targeted campaigns and segmentation. Mailster provides many metrics to choose from so only the right audience gets the right email.


Test Your Email Quality Before Sending.

With Mailster you can give your email campaign a thorough pre-check before sending it out.

Mailster gives you feedback on what you should improve.


You Own Your Data.

All your subscribers’ data is stored in your own database.

No third party has access to that data.


Dozens of Integrations with Plugins.

They’ve partnered with many popular developers so you can continue using your favorite plugins along with Mailster.


Built in Capability Management.

Assign specific rights to the people in your team. This makes it easy to keep full control over who does what. Let your team support you!


Custom Template Language

With Mailster’s simple and straightforward template markup language, coding your own template or adopting existing ones is easy.

Developer Friendly

Mailster provides plenty hooks and filters you can use to increase its functionality and options.

Learn More about Mailster 

5. Auto Mail – Popup, Optin Form & Email Newsletters for WordPress

Auto Mail Popup Optin Form Email Newsletters for WordPress - appnelly - appnellycom

Auto Mail is a WordPress email plugin that let you manage your customer relationship, build your email list, send email campaigns, build funnels, make more profit and increase your conversion rates.

Auto Mail lets you easily grow your mailing list or display targeted ads across your site by building popups & optin forms to get more email newsletter subscribers, leads, and sales with their intuitive popup builder plugin!

Auto Mail is a form builder and popup maker for creating popups, subscribe forms, user registration forms, and sending email newsletters.

With Auto Mail popup builder, you can display signup forms, targeted messages, and call-to-actions across your website with a popup (lightbox or modal). Their easy-to-use popup maker allows you to create beautiful popup and lead generation campaigns in minutes!

By using Auto Mail plugin, you can send email campaigns to targeted audiences, send sequential emails, onboard your new customers.

Their newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch, or by using their responsive templates that display flawlessly across all devices.

Main Features of Auto Mail:

  • Easy-to-use Drag and drop composer to build responsive newsletters
  • Build and send newsletters with WordPress
  • Create and add a newsletter subscription form to your website
  • Use forms with your funnel builder and automate your form submission
  • Manage your subscribers and subscriber lists in WordPress
  • Manage your customer relationships, build your email lists
  • Send emails from 3rd services provider like Amazon SES, SendGrid or any SMTP services provider
  • Pre-built and customizable email and subscription form templates

Learn More about Auto Mail

The Benefits of Using Email Marketing Plugins

As you may already know, when it comes to marketing your website, email marketing is still one of the most effective methods out there. Thankfully, there are great numbers of email marketing plugins for WordPress. You’ve just seen 5 of the best email marketing plugins for WordPress which in our opinion could help you get the most out of your campaigns. Below are some of the benefits of using these plugins.

Benefits of using these email marketing plugins include:

  • Easier creation and sending of email campaigns
  • Automated email campaigns that can be scheduled 
  • Better tracking and analytics of email campaign results
  • Integration with other third-party services for added functionality
  • Everything happens inside your WordPress dashboard
  • Your email list is stored in your own database.
  • You have better control of things etc.
  •                     (Comment how you benefit from these email marketing plugins as compared to using third-party email marketing platforms)

How to Choose the Best Email Marketing Plugin for Your Site

You have seen the 5 best email marketing plugins for WordPress. How do you choose the right one for your site?

When it comes to choosing the best email marketing plugin for your WordPress site, there are a few things you need to take into account. Here are some tips on how to choose the best plugin for your needs:

What are your goals?

Before you start looking for a plugin, you need to decide what your goals are. Do you want to increase your subscriber list? Do you want to send out automated emails? Or do you want to be able to track how well your campaigns are doing? Once you know what you want to achieve, you can start looking for a plugin that will help you achieve those goals.

What features do you need?

Not all email marketing plugins offer the same features. Make sure the plugin you choose has the features you need, such as automated emails, subscriber lists, and tracking tools.

What’s your budget?

Email marketing plugins can vary in price, from free plugins to ones that cost several hundred dollars. Choose the plugin that fits into your budget and has the features you need.

How well does the plugin work with WordPress?

Not all plugins work equally well with WordPress. Make sure the plugin you choose is compatible with WordPress and has been tested with the latest version of WordPress. This will ensure that there are no compatibility issues and that all of the features of the plugin will work correctly.

Can this plugin send emails out of the box on its own?

The ability of the email marketing plugins to send emails out of the box on their own without depending 70-100% on third party email services to work is a necessity for the plugin to be in our top 5 best email marketing plugins for WordPress. But remember you need to setup the plugin first for the first time.

Some other email marketing plugins for WordPress will only let you collect emails from your site visitors and build your email list but can’t send emails on their own. to send emails, you’ll need to visit the plugin’s developer’s website, register/sign in to an account, integrate with the plugin to gain access to the email list on your site and whenever you want to send emails, you visit the third-party website, login, create your emails and then send to your list. (This is how some popular email service providers work and not aways free)

You now understand the process for sending emails when an email marketing plugin depend 100% on third party email service and can’t even send emails on its own. But that is not the case with the 5 email marketing plugins discussed in this post as they all can send emails on their own after the first initial easy setup, then everything now happens on your site from your WordPress dashboard.


As stated earlier, these email marketing plugins do the same thing (Can send emails/ newsletters) in their own unique ways meaning they’re not the same, some features you may find in one might not be available in the other because these plugins seem to be better for different types of websites, business or niche while few others can be multipurpose. Take for example:

① MailPoet Email Marketing Plugin for WordPress 

MailPoet is Better for Bloggers, News/Magazine websites, Newsletters, Email Automation Task, WooCommerce and it’s a multipurpose email marketing plugin for WordPress.

  • It’s a must have WordPress plugin for any successful publisher’s website especially blogs.
  • News/Magazine websites using mailpoet automation should ensure to control how often they send out emails (for Latest Post Notification)

② AcyMailing Email Marketing Plugin for WordPress & Joomla 

AcyMailing is Better for Business, WooCommerce, Newsletters & Email Automation Task.

③ NextCRM – Email Marketing Plugin for WordPress

NextCRM – WordPress Email Marketing Automation & Campaign is Better for Newsletters, Ecommerce/WooCommerce & Events Websites

④ Mailster – Email Marketing Plugin for WordPress  

Mailster is Better for Business, Newsletters & WooCommerce (gotten better over the years). Also good for Blogs and Events.

⑤ Auto Mail – Email Marketing Plugin for WordPress 

 Auto Mail – Popup, Optin Form & Email Newsletters for WordPress is   Good for Business, Newsletters or for anyone that just want to create and send emails/newsletters (more manual input required).

Note: keep in mind that by using any of these plugins, it’s possible your perspective/opinion might be little different from how these plugins is summarized above. Also, new updates from these plugins could turn the tables which might not reflect on this post till we noticed it or till a user like you suggest it in the comment.


So, there you have it – Our 5 Best Email Marketing Plugins for WordPress. We hope you found this useful and that it helps you to choose the plugin that’s right for you and your business.

If you’re still not sure which plugin is right for you, or you have any questions on this topic, please don’t hesitate to leave a comment. We’d be happy to help!

Also, if we miss your favourite Email Marketing Plugin for WordPress and you know it can compete with the ones listed here, please suggest it in the comment, if we find it useful & very relevant to this post, will be added in the next update. If you like this article, please take a moment and share it on your social media. You might also want to know the 3 Best PHP Scripts for Building Your Own Email Marketing Platform/ Web Application or website.

Disclosure: Some of the link in some of our posts are affiliate links. This means if you click on the link and purchase the item, we may receive an affiliate commission. more info coming soon.
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